{"id":253,"date":"2026-02-18T14:32:18","date_gmt":"2026-02-18T14:32:18","guid":{"rendered":"https:\/\/www.aafp23.com\/?page_id=253"},"modified":"2026-02-20T11:35:12","modified_gmt":"2026-02-20T11:35:12","slug":"bmdc","status":"publish","type":"page","link":"https:\/\/www.aafp23.com\/index.php\/bmdc\/","title":{"rendered":"Bachelor Marketing Digital et Commercial (MDC)"},"content":{"rendered":"\n<p class=\"has-text-align-center has-post-title-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#05c600\" class=\"has-inline-color\">Bachelor Marketing Digital et Commercial (MDC)<\/mark><\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-top-bg-background-color has-text-color has-background has-link-color has-content-heading-font-size wp-elements-81813f9b6d24974471c1c8d355e66241 is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-593f9cca wp-block-group-is-layout-flex\" style=\"color:#083da8;padding-top:0;padding-bottom:0\">\n<p><strong>Admission<\/strong> : Bac<\/p>\n\n\n\n<p><strong>Dur\u00e9e<\/strong>: 3 ans<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-site-title-font-size\">PROGRAMME<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Coordonner et am\u00e9liorer l\u2019activit\u00e9 commerciale<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>G\u00e9rer la cha\u00eene d\u2019approvisionnement (flux, stocks, fournisseurs)<\/li>\n\n\n\n<li>Piloter l\u2019offre commerciale (assortiment, prix, merchandising)<\/li>\n\n\n\n<li>B\u00e2tir et d\u00e9velopper l\u2019exp\u00e9rience client (parcours, satisfaction, fid\u00e9lisation)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Contribuer aux orientations de l\u2019enseigne &amp; optimiser la performance \u00e9conomique<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contribuer aux orientations strat\u00e9giques de l\u2019enseigne<\/li>\n\n\n\n<li>\u00c9tablir et pr\u00e9senter les pr\u00e9visionnels de l\u2019\u00e9tablissement marchand<\/li>\n\n\n\n<li>Analyser les performances et d\u00e9finir les actions correctives<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Manager les salari\u00e9s de l\u2019\u00e9tablissement marchand<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Piloter le recrutement et l\u2019int\u00e9gration<\/li>\n\n\n\n<li>Optimiser la performance collective et individuelle<\/li>\n\n\n\n<li>Manager l\u2019activit\u00e9 quotidienne et la coh\u00e9sion des \u00e9quipes<\/li>\n\n\n\n<li>Mobiliser les \u00e9quipes dans la gestion de projets<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Concevoir des campagnes de marketing et de communication multicanales<\/h3>\n\n\n\n<p>Cr\u00e9er une landing page internet Am\u00e9liorer ses r\u00e9sultats par les techniques de vente, de copywriting et l&rsquo;IA Generative G\u00e9rer un projet de campagnes publicitaires multicanales<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.aafp23.com\/index.php\/inscription-au-bachelor\/\">INSCRIPTION EN BACHELOR<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bachelor Marketing Digital et Commercial (MDC) Admission : Bac Dur\u00e9e: 3 ans PROGRAMME Coordonner et am\u00e9liorer l\u2019activit\u00e9 commerciale Contribuer aux orientations de l\u2019enseigne &amp; optimiser la performance \u00e9conomique Manager les salari\u00e9s de l\u2019\u00e9tablissement marchand Concevoir des campagnes de marketing et de communication multicanales Cr\u00e9er une landing page internet Am\u00e9liorer ses r\u00e9sultats par les techniques de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-253","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.aafp23.com\/index.php\/wp-json\/wp\/v2\/pages\/253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aafp23.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.aafp23.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.aafp23.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aafp23.com\/index.php\/wp-json\/wp\/v2\/comments?post=253"}],"version-history":[{"count":2,"href":"https:\/\/www.aafp23.com\/index.php\/wp-json\/wp\/v2\/pages\/253\/revisions"}],"predecessor-version":[{"id":341,"href":"https:\/\/www.aafp23.com\/index.php\/wp-json\/wp\/v2\/pages\/253\/revisions\/341"}],"wp:attachment":[{"href":"https:\/\/www.aafp23.com\/index.php\/wp-json\/wp\/v2\/media?parent=253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}